Index Living Mall Public Company Limited (ILM) welcomes the new year and is ready to face the challenges of 2025 by implementing flexible strategies that align with consumer behavior and the ever-changing market conditions. They are offering great value through the promotion ‘Index Clearance Sale’ with discounts of up to 80%. This initiative caters to consumers who are planning their spending carefully as they prepare to celebrate the New Year and the Chinese New Year, featuring a range of household items and auspicious decorations to welcome positive energy and new beginnings. Additionally, ILM is participating in the government’s Easy E-Receipt 2.0 policy (2025), allowing tax deductions of up to 30,000 Baht, along with e-Tax Invoices and e-Receipts when shopping at Index Living Mall stores nationwide and online, which is expected to drive sales growth towards their targets.

Ms. Kritchanok Patmasattayasnithi, Managing Director of Index Living Mall Public Company Limited (ILM), a leader in the retail furniture, home goods, and home decor industry, stated that the economic outlook for Thailand in 2025 continues to face various challenges, including high living costs and household debt. Meanwhile, the real estate sector remains stable, with expected growth only in the high-end housing market and certain high-potential locations like Phuket, supported by a strong recovery in tourism. This year, the Tourism Authority of Thailand (TAT) aims for tourist arrivals to reach 40 million and anticipates 2.2 trillion Baht in revenue. Additionally, during the Chinese New Year festival from January 28 to February 2, 2025, spending is expected to increase by more than 3% compared to the same period last year. The Thai economy in 2025 is projected to grow close to 3% (Source: Economic and Business Forecasting Center, University of the Thai Chamber of Commerce).

Given this outlook, Index Living Mall is preparing to adapt to the challenges of 2025 by implementing flexible strategies that respond to consumer behavior and changing market conditions, particularly as consumers are becoming more cautious with their spending. They are ready to offer value to customers at the start of the year, making shopping worthwhile for the New Year and the Chinese New Year with the campaign ‘Index Clearance Sale’ starting from 9 AM on May 5, 2025, featuring discounts of up to 80% on furniture, household items, and home decor, including versatile storage boxes, dish sets, shelves, knife sets with cutting boards, stain-resistant pillow covers, decorative plants, pictures, sculptures, bedding sets, and more.

Additionally, they are offering fixed-price items such as a 5-foot bed priced at 3,790 Baht available in 3 designs, and a sofa bed priced at 7,990 Baht available in 4 designs. Customers can also design their own spaces with furniture from ITAL SMART and ITAL Standard, with immediate discounts of 20% on wardrobe furniture from the first item purchased. When spending over 120,000 Baht, customers receive an additional 5% discount, and up to 35% off on Living function furniture or up to 12% off on custom furniture orders. The Younique brand offers a 70% discount on wardrobe accessories.

Special privileges are available for Kasikorn Bank credit card holders, including 0% installment plans for up to 4 months and the opportunity to earn up to 1,000,000 KPoints throughout the campaign. Customers can also receive 10% cashback by using KPoints equivalent to their purchase amount, along with special privileges from other participating credit cards. There will also be special campaigns for JOY Members during the Chinese New Year, allowing them to exchange points for discounts to enhance their shopping experience.

As we welcome the Year of the Snake, ILM presents a diverse range of furniture, household items, and home decor items. This year, we have increased the proportion of new product categories to offer more variety, designed to integrate functionality and aesthetics, providing customers with options that meet the needs of all consumer groups. For the Chinese New Year festival, we have gathered products from all categories, especially household items and home decor (Home Decorative Items: HDI), such as storage solutions that help transform homes into clean, airy, and vibrant spaces to welcome good energy and new beginnings, as well as items that enhance auspiciousness for homes and family members, symbolizing good fortune in work, finance, and love. These include dragon and lion figurines, horse pictures, orange trees, bamboo plants, bonsai trees, ginkgo leaf frames and sculptures, kitchenware, and outdoor products.

Last year, the shopping atmosphere was lively from the start of the year, influenced by the government’s Easy E-Receipt policy for 2025, which allows for full electronic tax invoices through the e-Tax Invoice & e-Receipt system, encouraging customers to spend on great-value products while also being able to claim tax deductions of up to 30,000 Baht from January 16 to February 28, 2025. This measure is expected to drive sales growth towards their targets.